1. Contract negotiation: Negotiating contracts for appearances, endorsements, sponsorships, and
other opportunities on behalf of the talent.
2. Brand management: Managing the talent's public image and brand, including social media,
press releases. Liaising with the social media team.
3. Liaising with Public relations & Marketing Teams: Developing and implementing public
relations strategies to promote the celebrity and their projects, as well as handling any negative
publicity or crises that may arise.
4. Participation in Events: Coordinating and managing appearances and performances at events,
including red carpets, award shows, and other public events.
5. Relationship Management - Maintaining an equitable relationship with all the stakeholders.
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